Vignette worked with Hornall Anderson, Seattle’s leading brand experience design agency. The work was produced for the Healthcare company McKesson and was used on a dedicated microsite, in print ads, and at a special event for doctors in Orlando, Florida.
Series of Short Films
The films were based on interviews and day in the life footage of doctors as they consulted with patients and collaborated with their colleagues. Each short film touched on a different theme. Together they painted a picture of the passions and concerns of many independent doctors across America.
We created portraits of each doctor, as well as a series of images capturing them at work with patients and their staff. The images were used in print, outdoor, and web ads to promote the event and microsite showing the films.